On the internet, one might come across some burly men sporting nothing but denim, leather, and a grizzly beard, with a caption encouraging the male viewer to take their rugged selves right into the office conference room to destroy their next meeting agenda…or slay some coffee beans into the strongest cup of frappe ever. Might this stem from a need to find the next frontier, and be pioneers of something? What’s this all about? And is there…not a whole lot of chafing? Here we study the activities of a modern-day Fortune 500 executive as well as a behind the scenes look of the self [Abercrombie]-made] father of rugged masculinity, Teddy Roosevelt. Buckle up your big boots for this one…